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2CR Being Completely Crap

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Apart from the fact I don’t listen to Shania Twain, Natalie Imbruglia or the frigging Pet Shop Boys, I whole-heartedly detest this excuse of a radio station.

Since a little lad, I’ve always been a media type - hence doing it at Uni; and I’ve always been interested in all forms of journalism, broadcasting, and communication in general.

In terms of radio, I’ve always listened to Talk Radio (not TalkSport), so I can understand what on earth is happening in the world - and I see the medium as an excellent way to keep people in touch with what is going on -  and moreso, I see local radio as a God-send.

When I was a kid and it was snowing, I would always turn on this radio station in the hope of hearing “Hill View First School” being called out - and when it was called out, I was estatic, and I could play out in the snow all I wanted.  2CR was what being local was all about - but now its a farce…

For me, the historical value of the name was actually lost a number of years ago, when they called it “Dorset’s 2CRFM”, ironic considering the “2C” stood for “Two Counties.  To compound the misery, they’re even changing the radio station name to Heart in a few months - to mirror ten thousand other identical stations in the UK!  Now, you can be tuning in to 2CR, and not even know whether the programme originates from Bournemouth.

With the name change imminent, this situation is about to become even worse.  They’ve already dropped local DJ’s on a weekday morning, instead favouring a London-based woman - and soon they are even losing local bulletins during the morning, so that all our news is “national”.  Fan-bloody-tastic.

The other month, there was a bloody bad accident with a bus which overturned in Shell Bay.  Amazingly no-one was injured, but it was a huge incident.  Fire Radio sent a reporter out, and a few other radio stations were there too - meanwhile, 2CR listeners were basking in the glory of listening to yet another Robbie Williams song, played out from a studio in London by a woman who has probably never even heard of “Wilts and Dorset”!

It takes the piss - especially as recently in the newspaper one of their programming editors said that the Heart name change would not affect the station in any way:  “All existing local programmes is being maintained to provide the best music, local news, sport and traffic presented by local DJs”…

I know times are tough in commercial radio, and, with the focus on competing with the BBC at the forefront - I can understand that budgets need to be cut.  However, there’s got to be a point where radio stations like this will realise that although they’re saving money, they’re losing listeners at the same time - which means that the value of any 30 second advertising slots for local companies is only going to decrease - especially when there’s only a dozen or so people tuning in.

They should stop ditching presenters and start raising profits in other ways - do a Reverse-text auction at £1.50 a pop, sell one of the Black Thunders, organise a half-decent event which captures the imagation of the local people…

If its anything other than relying on some tosser DJ from London telling me that he’s going out in some generic town tonight on the beers, I’ll all for it.

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about the author

    This article was written by Sam Davis on October 17, 2008.
    Computing over a glass of Grenache Shiraz... again!
    Sam encourages you to make money by writing articles for us! Learn More

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