Bright Light Media Showcases Its Magento Multiple Store Sites
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Earlier this week, Magento published a news story about a company called Bright Light Media, who have launched numerous niché stores – using the much publicised multiple-store setup with Magento, the fastest growing E-Commerce platform on the planet!
Well, if you didn’t know by now, I am web developer for Bright Light Media, and it was I that provided the responses for this very interview! I thought you might like to take a read of what we, as a company, have achieved with Magento – and although it is early days, the signs are promising.
Can you tell us a bit about Bright Light Media and your company?
Our company operates a number of different E-Commerce stores since 2004, specializing in niche products (rapidav.com, artificialflorist.co.uk, barfun.co.uk, skateandscoot.co.uk, easytvmounts.com, fire-safety-equipment.co.uk are all running within a single instance of Magento). Starting up from working in a garage, we have upgraded premises several times, and we now operate from a spacious warehouse on the outskirts in Poole, Dorset, in the south of the United Kingdom. We have 4 full-time staff members.
What technologies are currently implemented / integrated in the frontend and behind-the-scenes?
Currently, all our existing E-Commerce sites are switching to Magento. We used to utilise shopping carts such as Actinic and OS-Commerce, and each of them had customised databases and PHP scripts – which were designed as bolt-ons, mainly due to the limitation of the platforms. On Magento, we have imported all our products, and have then customised the look and feel of each store. Some of our stores have customised features within Magento – including AJAX facilities, postcode finders, and Shopping Cart processes – and Magento’s architecture has ensured that this is easy to achieve.
Why did you choose Magento for the project?
We liked the idea of integrating and managing all of our websites within one admin interface. Great for sales reports, having site wide changes being made – and even for the purposes of split testing different ideas between our web-sites. The clean look of the Magento sites, and admin interface – twinned with the pre-designed features such as Add to Compare and Add to Wishlist – meant that there wasn’t really any decision to make. We also liked the idea of a one-page checkout as this would surely help conversion rates.
Do you have other projects that you work on using Magento?
We have a number of E-Commerce stores active at present, and are in the process of switching our other sites to Magento – therefore at the moment it is all hands to the pump.
Would you recommend enterprise companies to use Magento?
Definitely. The support of Magento is increasing all the time, with independent websites, as well as Magento’s own forum and knowledge-base, providing valuable answers. Plus, it is good to know that we can outsource anything we’re stuck on within about 4/5 hours of posting a project.
What are your future plans with Magento?
To streamline our web stores, get a set design which we feel converts best, and then explore more niche markets. As we have the bulk of the template already designed, it should make rolling out a web store a very quick and easy process!
Any recommendations for people evaluating Magento?
I think it is best to use a shared hosting company which has a one-click Magento installer system to save time. Be prepared to go through a small learning curve getting to grips with all of Magentos features and systems.
Any final words of wisdom?
A quitter never wins and a winner never quits!
This article was written by Sam Davis on November 12, 2008.
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