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Banishing Insecurities When Shopping on the Web

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I’ve been busy for the past few months developing ShopperGuard, a new web-site which is an independent web-site verification tool for E-Commerce traders across the globe. Companies can sign up to ShopperGuard, and pay for one or many “ShopperGuard seals”.

A seal is then supplied to the user provided their web-site passes a number of stringent tests, which verifies everything from website security and encryption, the authenticity of postal addresses and telephone numbers - and it ensures the company is fully legitimate in terms of their T’s & C’s, Privacy Policy, Returns Policy, delivery schedule, and correct VAT and Company information.

A ShopperGuard seal benefits both the web surfers, and also the company whose website the seal is on. Firstly IBM-gathered statistics in 2006 showed that “70% of shoppers only use sites that display a security protection seal” - therefore I’d consider it crazy as a business to not get a seal and risk only converting 3 out of every 10 customers.

Indeeed, it’s the difference of conversion rate that sells the ShopperGuard concept, and we’re currently pulling in the final batches data to convey the effctiveness of this logo - as it is most definitely making differences to the sites we’re currently testing. We’ve got a number of clients on board at the moment, and one of the guys at Simply Bar Stools has been giving us estimates of 14-15% improvement since its inception.

So, it’s good for the business - but, decisively, it’s also essential for the customer. Seeing a security seal such as ShopperGuard is reassuring, and it provides peace of mind that they are shopping at a kosher company! With the confidence in our seal, the user will spend less time checking the identity of the company and more time deciding what to buy - which can only be a good thing for both parties.

A simple click of the seal will open a window which shows them the authenticty of the web-site. Plus, it has been designed in such a way that the seal can not be forged easily. We’ve got a number of different logo options to choose from, and as the service comes in at a much cheaper rate than other companies such as Hacker Safe, ISIS and Trust Guard - everything points to our product becoming a huge success. Will let you know more about it when it is live!

In the meantime, any inconsistencies or errors throughout the site would be appreciated, as this baby is going live this year…

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about the author

    This article was written by Sam Davis on April 1, 2008.
    Computing over a glass of Grenache Shiraz... again!
    Sam encourages you to make money by writing articles for us! Learn More

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One Response to “Banishing Insecurities When Shopping on the Web”

  1. bev on April 3rd, 2008

    you have turned into a major geek! well…even more so than before anyway!

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